Price history
YouTube Premium price history
Every documented US price for YouTube Premium’s Individual plan, from May 2018 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 2 documented changes · tracked since May 2018
$11.99 in 2018 is $15.99 today
US list price for new subscribers on the Individual plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $15.99/mo
- Individual
- Since May '18
- +33%
- from $11.99/mo
- Last change
- Apr '26
- to $15.99/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| May 2018 | $11.99/mo | First documented price | TechCrunch |
| July 2023 | $13.99/mo | +$2.00 (+17%) | TechCrunch |
| April 2026 | $15.99/mo | +$2.00 (+14%) | TechCrunch |
Newest changes across every tracked service live on the price changelog.
What that adds up to
YouTube Premium has moved 2 times since May 2018, from $11.99 to $15.99/mo — +33% in 8 years.
A year at today’s price is $192, which is $48 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the Individual plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Streaming Price Index.
More video streaming price histories
Still worth it at $15.99/mo?
If the answer is no, the cancellation guide covers every way YouTube Premium can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.