Price history
HBO Max price history
Every documented US price for HBO Max’s Standard (no ads) plan, from May 2020 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 3 documented changes · tracked since May 2020
$14.99 in 2020 is $18.49 today
US list price for new subscribers on the Standard (no ads) plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $18.49/mo
- Standard (no ads)
- Since May '20
- +23%
- from $14.99/mo
- Last change
- Nov '25
- to $18.49/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| May 2020 | $14.99/mo | First documented price | Variety |
| January 2023 | $15.99/mo | +$1.00 (+7%) | Engadget |
| June 2024 | $16.99/mo | +$1.00 (+6%) | Engadget |
| November 2025 | $18.49/mo | +$1.50 (+9%) | Engadget |
Newest changes across every tracked service live on the price changelog.
What that adds up to
HBO Max has moved 3 times since May 2020, from $14.99 to $18.49/mo — +23% in 6 years.
A year at today’s price is $222, which is $42 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the Standard (no ads) plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Streaming Price Index.
More video streaming price histories
Still worth it at $18.49/mo?
If the answer is no, the cancellation guide covers every way HBO Max can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.