Price history
Hulu price history
Every documented US price for Hulu’s No Ads plan, from February 2019 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 4 documented changes · tracked since February 2019
$11.99 in 2019 is $18.99 today
US list price for new subscribers on the No Ads plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $18.99/mo
- No Ads
- Since Feb '19
- +58%
- from $11.99/mo
- Last change
- Oct '24
- to $18.99/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| February 2019 | $11.99/mo | First documented price | Engadget |
| October 2021 | $12.99/mo | +$1.00 (+8%) | Engadget |
| October 2022 | $14.99/mo | +$2.00 (+15%) | TechCrunch |
| October 2023 | $17.99/mo | +$3.00 (+20%) | Variety |
| October 2024 | $18.99/mo | +$1.00 (+6%) | Variety |
Newest changes across every tracked service live on the price changelog.
What that adds up to
Hulu has moved 4 times since February 2019, from $11.99 to $18.99/mo — +58% in 7 years.
A year at today’s price is $228, which is $84 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the No Ads plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Streaming Price Index.
More video streaming price histories
Still worth it at $18.99/mo?
If the answer is no, the cancellation guide covers every way Hulu can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.