Price history
Netflix price history
Every documented US price for Netflix’s Standard (no ads) plan, from January 2019 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 4 documented changes · tracked since January 2019
$12.99 in 2019 is $19.99 today
US list price for new subscribers on the Standard (no ads) plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $19.99/mo
- Standard (no ads)
- Since Jan '19
- +54%
- from $12.99/mo
- Last change
- Mar '26
- to $19.99/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| January 2019 | $12.99/mo | First documented price | Variety |
| October 2020 | $13.99/mo | +$1.00 (+8%) | Variety |
| January 2022 | $15.49/mo | +$1.50 (+11%) | The Hollywood Reporter |
| January 2025 | $17.99/mo | +$2.50 (+16%) | CNBC |
| March 2026 | $19.99/mo | +$2.00 (+11%) | TechCrunch |
Newest changes across every tracked service live on the price changelog.
What that adds up to
Netflix has moved 4 times since January 2019, from $12.99 to $19.99/mo — +54% in 7 years.
A year at today’s price is $240, which is $84 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the Standard (no ads) plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Streaming Price Index.
More video streaming price histories
Still worth it at $19.99/mo?
If the answer is no, the cancellation guide covers every way Netflix can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.