Price history
Hulu + Live TV price history
Every documented US price for Hulu + Live TV’s With ads plan, from May 2017 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 7 documented changes · tracked since May 2017
$39.99 in 2017 is $89.99 today
US list price for new subscribers on the With ads plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $89.99/mo
- With ads
- Since May '17
- +125%
- from $39.99/mo
- Last change
- Oct '25
- to $89.99/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| May 2017 | $39.99/mo | First documented price | TechCrunch |
| January 2019 | $44.99/mo | +$5.00 (+13%) | TechCrunch |
| December 2019 | $54.99/mo | +$10.00 (+22%) | TechCrunch |
| December 2020 | $64.99/mo | +$10.00 (+18%) | TechCrunch |
| December 2021 | $69.99/mo | +$5.00 (+8%) | StreamTV Insider |
| October 2023 | $76.99/mo | +$7.00 (+10%) | Variety |
| October 2024 | $82.99/mo | +$6.00 (+8%) | Variety |
| October 2025 | $89.99/mo | +$7.00 (+8%) | Variety |
Newest changes across every tracked service live on the price changelog.
What that adds up to
Hulu + Live TV has moved 7 times since May 2017, from $39.99 to $89.99/mo — +125% in 9 years.
A year at today’s price is $1080, which is $600 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the With ads plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Live TV Price Index.
More live tv price histories
Still worth it at $89.99/mo?
If the answer is no, the cancellation guide covers every way Hulu + Live TV can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.