Price history
Amazon Prime price history
Every documented US price for Amazon Prime’s Annual membership plan, from March 2014 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 2 documented changes · tracked since March 2014
$99.00 in 2014 is $139.00 today
US list price for new subscribers on the Annual membership plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $139.00/yr
- Annual membership
- Since Mar '14
- +40%
- from $99.00/yr
- Last change
- Feb '22
- to $139.00/yr
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| March 2014 | $99.00/yr | First documented price | CNBC |
| May 2018 | $119.00/yr | +$20.00 (+20%) | CNBC |
| February 2022 | $139.00/yr | +$20.00 (+17%) | TechCrunch |
Newest changes across every tracked service live on the price changelog.
What that adds up to
Amazon Prime has moved 2 times since March 2014, from $99.00 to $139.00/yr — +40% in 12 years.
A year at today’s price is $139, which is $40 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the Annual membership plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Streaming Price Index and the Memberships Price Index.
More shopping & delivery price histories
Still worth it at $139.00/yr?
If the answer is no, the cancellation guide covers every way Amazon Prime can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.