Price history
YouTube Music Premium price history
Every documented US price for YouTube Music Premium’s Individual plan, from May 2018 to today — each change dated to the month it took effect and tied to the report that documented it.
Last verified August 2026 · 2 documented changes · tracked since May 2018
$9.99 in 2018 is $11.99 today
US list price for new subscribers on the Individual plan. The line holds flat between documented changes because that is what prices do — nothing here is interpolated.
- Today
- $11.99/mo
- Individual
- Since May '18
- +20%
- from $9.99/mo
- Last change
- Apr '26
- to $11.99/mo
Every documented change
Oldest first. Each row is a price that actually took effect for new subscribers, with the report that documented it.
| Effective | Price | Change | Source |
|---|---|---|---|
| May 2018 | $9.99/mo | First documented price | Variety |
| July 2023 | $10.99/mo | +$1.00 (+10%) | Variety |
| April 2026 | $11.99/mo | +$1.00 (+9%) | TechCrunch |
Newest changes across every tracked service live on the price changelog.
What that adds up to
YouTube Music Premium has moved 2 times since May 2018, from $9.99 to $11.99/mo — +20% in 8 years.
A year at today’s price is $144, which is $24 more per year than at the first documented price. Price rises rarely announce themselves on your statement — they just show up.
Prices are US list prices for new subscribers on the Individual plan, recorded at the month each change took effect; existing subscribers are usually moved a billing cycle or two later. Full methodology on the Music Price Index.
More music & audio price histories
Still worth it at $11.99/mo?
If the answer is no, the cancellation guide covers every way YouTube Music Premium can be billed — directly, or through Apple, Google or Amazon — and what happens to your access after you cancel.